Jack Uldrich
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Unlearning TV Advertising

Posted in Advertising, Television

Technology Review has an insightful posting on "Google's Plans to Take Over Television." It is hard to refute that television is becoming more fractured and that even the most popular shows are claiming an ever smaller share of the overall market. It, therefore, makes little sense for advertisers to continue to operate in the same fashion they always have. It is time they unlearn their current advertising model.



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