Jack Uldrich
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The Essential Element of Creativity

Posted in Ambiguity, Creativity, Human Resources

Page0_blog_entry748_summary_1 IBM recently released a survey of 1500 CEO's across the globe and they said that creativity was the most important leadership quality for guaranteeing future success. 

How does one become creative, though? Part of the answer, I 'd argue begins with the ability to unlearn. 

It is now generally understood that today's more successful companies have figured out how to provide products and services to customers who don't even know that they want those services or products. But if your customer doesn't have a clue about what they want, how are your expected to have a clue? 

The answer is that you must unlearn what you and your customer think you know about what is important. 

You must see things from new and different perspectives; train your brain to appreciate ambiguity; figure out how to make the familiar strange and the strange familiar; and, above all, you must strive to always cultivate a beginner's mind.

P.S. As a short quiz, study the above picture and tell me what is unique about it? 

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Unlearning is the Key to Creativity



4 thoughts on “The Essential Element of Creativity”

  1. Lonny Eachus says:

    “If I’d asked my customers what they wanted, they’d have said ‘A faster horse.'” — Henry Ford

  2. Jack Uldrich says:

    A great quote … and a great point!

  3. EOIacademy says:

    You are missing the fifth element in your picture, crucial for innovation, namely ‘information’. Only those who are at ease with this new element are able to innovate and create. It is those that aren’t familiar with it that feel suffocated, cornered or drowned.

  4. Jack Uldrich says:

    Excellent point … I agree.

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