Jack Uldrich
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Unlearning “Ten”

Posted in Advertising, Creativity, Culture, Design, Film, Games, General, Hollywood, Humor, Sports

Check out the logo of the Big Ten Conference to the left. Do you notice anything? Do you see the number "11" embedded on both sides of the "T"? I never did and I live in Minnesota and am a big fan of the Big Ten conference (as evidenced by this recent post on Ohio…

Unlearn Social Media, YouTwitFace

Posted in Advertising, Business, Creativity, Culture, General, Humor

Earlier today I had the opportunity to give a short presentation on unlearning to the Olson advertising agency in Minneapolis. During the course of my talk I mentioned how fast technology is changing and I reminded my audience that although Facebook is only 5 years old and Twitter barely 3 years of age, it is…

To Unlearn: Put on a New Hat

Posted in Advertising, Automobile, Business, Creativity, Culture, Future, General, Health Care, Jump the Curve, Unlearn Strategy

I have recounted before how scientific and technical knowledge is doubling every seven years and have pointed out that if this trend continues everything known today will represent just 1 percent of the sum total of world knowledge in 2050. Consider then how a significantly better understanding of the human brain might influence not just…

Unlearning the Running Rules

Posted in Advertising, Business, Culture, Games, General, Sports, Unlearn Strategy

Exactly one month from today I will be running in the Twin Cities Marathon. It is my hope that I will run  fast enough to qualify for the Boston Marathon. To help meet this goal, I have been running between 40-50 miles per week. I feel sufficiently good about my training and am confident that I'll…

The World is Changing: Unlearn!

Posted in Advertising, Business, Computer Industry, Creativity, Culture, Education, Future, General, Health Care, Internet, Jump the Curve, Manufacturing, Marketing, Media, Politics, Television, Unlearn Strategy

Take a look at the pictures to the right. What's wrong with them? The answer would seem pretty obvious: they are upside down. But that is wrong. They are only "wrong" from your perspective. From outer space there is no up or down, so the globe can just as correctly be viewed from one perspective…

The Time to Unlearn is Now!

Posted in Advertising, Books, Business, Culture, Education, Future, General, Internet, Jump the Curve, Marketing, Media, Politics, Sales, Telecommunications, Unlearn Strategy

This is the latest iteration of famous “Shift Happens” video with a focus on social media. If nothing else, it should serve as a reminder of to all of us why we must constantly unlearn. Enjoy!

Do We Need to Unlearn Multi-Tasking?

Posted in Advertising, Business, Creativity, Culture, Education, General, Marketing, Neuroscience, Psychology

A series of newspapers and Internet sites are reporting on new research, profiled in the latest issue of the Proceedings of the National Academy of Sciences, which suggests that multi-taskers are worse at multi-tasking. Before jumping on the bandwagon and decrying the scourge of multi-tasking, I would encourage you to read this thoughtful post from one of…

Absolut Unlearning

Posted in Advertising, Business, Creativity, Design, Food, Food and Drink, General, Marketing, Retail, Television

While TiVo-ing through the Daily Show with Jon Stewart this evening, I stopped to watch an ad for Abolsut Vodka. (It is posted below for your viewing enjoyment.) It is a clever bit of advertising, but before you rush out and purchase a bottle, I suggest you review this now four year-old article entitled "A Humble Old…

Unlearning Information

Posted in Advertising, Analogy, Books, Business, Creativity, Education, General, Human Resources, Jump the Curve, Marketing, Politics, Unlearn Strategy

Unlearning information. It's sounds paradoxical, right? After all, who in their right mind, would want less information? Well, you might if you want to succeed in the future. Consider this quote which I came across in Jonah Lerner's informative new book, "How We Decide": "A wealth of information creates a poverty of attention." It is…

Unlearning Starbucks

Posted in Advertising, Business, Creativity, Culture, Current Affairs, Food and Drink, General, Marketing

The most interesting news is often found in the smallest articles. Buried deep inside today’s Wall Street Journal is a tiny article entitled Starbucks Tests Stealth Outlet. Apparently, in an effort to boost lagging sales, the mega-coffee chain is conducting an interesting test. It is dropping it’s name from a local Seattle store and replacing it with…


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