Jack Uldrich
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The Test of a First Rate Mind

Posted in Ambiguity, Current Affairs, Illusion, Internet, Quotes, Unlearn Strategy

Two of my favorite writers and thinkers have recently released books. Clay Shirky has written a book entitled Cognitive Surplus: Creativity and Generosity in a Connected Age in which he persuasively argues, among other things, that the Internet is making us smarter because it is allowing society to produce such knowledge accelerators as Wikipedia at virtually no…

Evidence of Unlearning

Posted in Ambiguity, Behavior, General, Love, Metaphor, Quotes, Stories, Unlearn Strategy

 "The absence of evidence is not evidence of absence." –Carl Sagan I love the above quote. It may take a little time to process its meaning but if you can–and, more important, if you can really takes it message to heart–you will have taken a big step down the path of unlearning. To better understand,…

First Year Disorientation

Posted in Ambiguity, College, Culture, Education, Innovation, Kindergarten, Unlearn Strategy

The New York Times recently published this article A Campus Where Unlearning is First discussing how the American University in Cairo is trying to encourage students to think for themselves. The university doesn't approach the concept of unlearning as I do in my many unlearning strategies but I love the president's idea of replacing a first-year orientation…

Screw the Majority! Unlearn!

Posted in Advertising, Ambiguity, Architecture, Business, Creativity, Culture, Innovation, Marketing, Paradox, Unlearning Curve

Take a look at the image to the right. It is a visual display of Everett Roger's famous model of diffusion. I, however, want you to look at it differently. Consider it, instead, "an unlearning curve." Conventional wisdom tells us that it is safe in the middle. Advertising and marketers frequently target their message toward…

The Future is Black and White

Posted in Ambiguity, Energy, Future, Futurist, Solar, Utility

The future won’t be either black or white—it will be black and white. In the field of architecture and design, people are often use to choosing between form or function. In the future, as a result of advances in nanotechnology, this age-old debate will become less relevant. As proof, I submit this article discussing a…

Lose Sight of the Shore

Posted in Ambiguity, Business, Creativity, General, Quiz, Quotes, Unlearn Strategy

 “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” –Marcel Proust   Question: There is a small town that has only one street. It runs in an east-west direction and is exactly one mile in length. The town council recently granted liquor licenses to two taverns with the…

5 Ways to Make the Strange Familiar

Posted in Ambiguity, Paradox, Unlearn Strategy

 Yesterday, I suggested that one way to unlearn is to make the "familiar strange."  Because I love paradoxes and believe that people must become comfortable with ambiguity if they truly want to unlearn, I'd now like to share with you five methods for doing the opposite — and making the strange familiar: 1. Study at the Anti-Library: Remember…

The Future Requires Engaging in Situational Unawareness Training

Posted in Ambiguity, Future, Futurist, Health Care, Unlearning

”Be very, very careful what you put into that head, because you will never, ever get it out.”—Thomas Cardinal Wolsey Question: What two colors are the yield sign? Did you say yellow and black? That answer would have been correct if Marcus Welby, M.D. was still the top-rated TV show; Richard Nixon occupied the White…

Train Your Mind to See Different Views

Posted in Ambiguity, Business, Creativity, Exercise, Future, Futurist, Innovation, Leadership, Metaphor, Other, Weak Signals

Over the past year, the image of the “dancing lady” (to the right) has floated across the Internet in a viral fashion. Its popularity is due to the fact that some people see the image turning counter-clockwise, while others see it moving it a clockwise direction. (The general theory is that those people who see…


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