Jack Uldrich
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Unlearning Miles Per Gallon

Posted in Automobile, General, Insurance, Marketing

According to a new study by two professors at Duke University, consumers would make more informed buying decisions about automobiles if fuel efficiency information were conveyed in "gallons per mile" as opposed to "miles per gallon." The current "miles per gallon" standard can play tricks on people’s intuitions. The reality is that improving fuel efficiency…

Chrysler Needs to Unlearn More Than Just Culture

Posted in Automobile, Business, General, Jump the Curve, Nanotechnology, Plastics

The Wall Street Journal has a less-than-insightful article about new CEO, Bob Nardelli’s, efforts to reform the moribund culture at Chrysler. It is, perhaps, unfair to suggest that it is the article which is less-than-insightful. Rather, it might be that it is Nardelli’s solutions which are less-than-insightful. More specifically, Nardelli has to do more than…

BMW Unlearns

Posted in Architecture, Automobile, Buildings Trade, General, Jump the Curve, Manufacturing, Nanotechnology, Plastics, Transportation, Travel

The German automaker BMW, in introducing its new "Light Visionary Model" prototype automobile — which it dubs GINA (Geometry and Functions in "N" Adaption), writes this: "The key to affecting the development of tomorrow’s mobility lies in our readiness to challenge what is established and in the ability to present new options." In short, BMW…

Get Prepared to Unlearn at Warp Speed

Posted in Agriculture, Architecture, Automobile, Aviation, Business, Computer Industry, Education, Energy, General, Genomics, Health Care, Insurance, Life Sciences, Manufacturing, Nanotechnology, Pharmaceutical

IBM recently announced that it has developed a new supercomputer capable of performing 1,000 trillion calculations per second. It is a little hard to wrap your brain around such mind-boggling numbers, but last year I wrote an article discussing an IBM supercomputer that was capable of performing 70 trillion calculations per second. In the piece,…

The Unlearning Vortex

Posted in Architecture, Automobile, Aviation, Buildings Trade, Business, Computer Industry, Energy, General, Kitchen & Bath, Manufacturing, Plastics, Robotics, Transportation

Marcel Proust once said, “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” I was reminded to this quote yesterday after reading John Markoff’s insightful article on Pax Scientific — a company that has applied biomimicry to create new industrial designs for everything from aerospace designs to parts…

Embrace a New Dimension

Posted in Architecture, Automobile, Defense, Education, Energy, Health Care, Manufacturing, Media, Military_, Virtual reality, Web 2.0

It has been said that the reason doctors and surgeons have not embraced simulated training to the same degree as airline pilots is because they don’t “go down” with their patients. The implicit message is that pilots have an incentive to utilize the very best training tools. This distinction is important because as 3-D display…

The Iceberg Principle

Posted in Automobile, Aviation, Education, Energy, Health Care, Marketing, Pharmaceutical, Plastics, Real Estate, Science, Telecommunications, Travel, Utility

It is common knowledge that only about 20 percent of an iceberg floats above the waterline. Yet, if you are a ship captain, you need to concern yourself with the remaining 80 percent. If you don’t, you could end up sharing a fate similar to that of Edward John Smith, the captain of the Titanic….


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