Jack Uldrich
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Zag Zig

Posted in Change, Creativity, Metaphor, One minute unlearning, Unlearning Lesson

It’s a common statement: “You’ve got to ‘zig’ when others ‘zag’.” It’s just as true then that you have to “zag” when others “zig.” What is often overlooked is that regardless of whether you first “zigged” or “zagged,” you may have to unlearn and “zag” back to “zig” or “zig” back to “zag.”


Put a Lid on Unlearning

Posted in Creativity, Design, Fuhgetaboutit, Retail

My good friend, Nate Garvis, has an outstanding post on his blog, Naked Civics. It’s about the disposable coffee cup. This is no ordinary disposable cup, however. Through the use of elegant design, the new cup eliminates the pesky–and petroleum-based–plastic lid. To my mind, the new design is a wonderful example of the importance of seeing…


The Writing is Clear: Break the Rules!

Posted in Business Models, Change, Creativity, Innovation, Lessons Unlearned, New Cards

The Elements of Style is a small book that lays out the rules for clear writing. Near the end of the book is this brilliant observation: the best writers sometimes disregard the rules.


Unlock the Keys to Failure

Posted in Creativity, Curiosity, Failure, Innovation, Keynote Speaking, Unlearning Lesson

“To kill an error is as good a service, and sometimes even better than, the establishing of a new truth or fact.” – Charles Darwin Question #9: Who coined the phrase, “The survival of the fittest”? Did you say Charles Darwin? If so, you are mistaken. The honor belongs to Herbert Spencer who first used…


Innovation = Unlearning

Posted in Business, Change, Creativity, Design, Innovation

As I have said before, unlearning is the key to creativity. It is also a theme that David Kelley, the founder of design firm IDEO, emphasizes at the Institute of Design — AKA the d.school — at Stanford University. The following paragraph was taken from Innovation 101: … a lot of time at the d.school…


Unlearning & Creativity

Posted in Business, Creativity, Culture, Curiosity, Innovation

This past summer IBM released a survey of 1500 CEO’s across the globe and they said that creativity was the most important leadership quality for guaranteeing future success. How does one become creative, though? Part of the answer begins with the ability to unlearn. It’s now generally understood that today’s more successful companies have figured out…


Heroic Failure

Posted in Behavior, Business, Change, Creativity, Culture, Curiosity, Failure, Innovation

If you want to facilitate creativity and encourage innovation you are going to have to embrace the idea that many ideas and products will end in failure. Failure, as I have said before, is thus something that must be encouraged. But how does one “encourage” failure? One idea, which was suggested in this article, is…



The Light of Unlearning

Posted in Ask a New Question, Change, Creativity, Example, Imagination, Innovation, See What Isn't There, Stories, The Way We See the Problem, Think Like a Child

Often, the first step to solving an old problem is viewing your situation–and the tools at your disposal–in a new light. If you want to watch a short, fun and inspirational video, check out this two-minute YouTube clip on a simple solar solution:


Unlearning Learning

Posted in Creativity, Curiosity, Education, Failure, Girls, Innovation, Intelligence, Kindergarten, Paradigm, Parenting, TED

“Chief Unlearning Officer” Jack Uldrich discusses why teachers may need to unlearning what they think they know about teaching and learning.


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