Jack Uldrich
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Unlearning Strategy: Put One Foot in Back of the Other

Posted in Advertising, Architecture, Creativity, Education, Future, Games, Innovation, Marketing, Quiz, Unlearn Strategy

"Every mile you go in the wrong direction is really a two mile error. Unlearning is twice as hard as learning." — Unknown Question: Imagine the Roman Numeral equation below is made out of ten toothpick sticks such that “I” equals one stick and the “X” “+” and “=” all represent two sticks: XI +…

An Unlearning Hero: Bill Belichick

Posted in Business, Games, Quiz, Sports, Unlearn Strategy

Almost two years ago now, after his team's stunning upset loss to the New York Giants in the Super Bowl, I applauded Bill Belichick for his willingness to make an unconventional — but statistically correct — decision in a high stake situation. After his latest controversial decision on Sunday night against the Indianapolis Colts, where…

A Small Step Down the Path of Unlearning

Posted in Culture, Games, General, Running, Sports

This past Sunday I completed the Twin Cities Marathon and achieved my goal of qualifying for the 2010 Boston Marathon. As I mentioned last month, however, I am serious about this idea of "Unlearning the Running Rules." Today, I purchased my first pair of Vibram FiveFinger's — the "barefoot alternative" — and went for a modest…

Unlearning “Ten”

Posted in Advertising, Creativity, Culture, Design, Film, Games, General, Hollywood, Humor, Sports

Check out the logo of the Big Ten Conference to the left. Do you notice anything? Do you see the number "11" embedded on both sides of the "T"? I never did and I live in Minnesota and am a big fan of the Big Ten conference (as evidenced by this recent post on Ohio…

Ohio State Needs to Unlearn

Posted in Business, Culture, Games, General, Psychology, Quiz, Sports, Stories, Unlearn Strategy

In an early key college football matchup, the 8th ranked Ohio State Buckeyes lost to the 3rd ranked USC Trojan's last evening by a score of 18-15. A number of reasons will be given for the defeat and many will be valid. One key decision likely to be overlooked by most observers was Ohio State Coach…

To Unlearn Try a Sombrero

Posted in Creativity, Games, General, Humor, Innovation, Quotes, Unlearn Strategy

Yesterday, I inelegantly titled my post, " To Unlearn: Put on a New Hat." To rectify the matter, I thought I'd share a wonderful poem by Wallace Stevens entitled "Six Significant Landscapes," which more eloquently illuminates the unlearning strategy of trying on a new hat: Rationalists, wearing square hats, Think, in square rooms, Looking at…

Unlearning the Running Rules

Posted in Advertising, Business, Culture, Games, General, Sports, Unlearn Strategy

Exactly one month from today I will be running in the Twin Cities Marathon. It is my hope that I will run  fast enough to qualify for the Boston Marathon. To help meet this goal, I have been running between 40-50 miles per week. I feel sufficiently good about my training and am confident that I'll…

Unlearning Two is More Than One (by Shel Silverstein)

Posted in Analogy, Creativity, Culture, Education, Games, General, Humor, Parenting, Unlearn Strategy

My dad gave me one dollar bill'Cause I'm his smartest son,And I swapped it for two shiny quarters'Cause two is more than one! And then I took the quartersAnd traded them to LouFor three dimes — I guess he don't knowThat three is more than two!  Just then, along came old blind BatesAnd just 'cause…

Train Your Brain to Unlearn

Posted in Analogy, Books, Business, Creativity, Culture, Current Affairs, Design, Education, Games, General, Human Resources, Neuroscience, Parenting, Psychology, Science, Unlearn Strategy

Quick. I want you to say aloud what color you see in every word in the chart to the right. Do not say the word you read. (For example, sometimes the word "white" will be in the color red so you would say "red.") The quiz, better known as the Stoop task, is a classic…

To Unlearn: Meet Me in St. Louis

Posted in Analogy, Architecture, Books, Business, Creativity, Education, Games, General, Marketing, Psychology, Quiz, Science, Stories, Unlearn Strategy

St. Louis's Gateway Arch is one of the world's largest optical illusions. It appears to be much taller than it is wide. The reality is that it is as high as it is wide. The problem is that the illusion can't be overcome just by taking another look — only an objective measurement will do. The…


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