Jack Uldrich
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Sweat the Small Stuff

Posted in Behavior, Change, Creativity, General, Government, Human Resources, Paradox, TED, Unlearn Strategy

This past February I wrote a post entitled Big Problems Don't Always Require Big Fixes. In a fascinating and informative TED talk Rory Sutherland has expanded upon this theme. If you have 12 minutes, I encourage you to watch the video. 

 If you don't have the time, the major piece of unlearning which society must embrace is the idea that the size of the input(s) used to solve problems is equal to the amount of change which will be produced. This is simply not true. As Sutherland says, "imput and change are not proportional."

2 thoughts on “Sweat the Small Stuff”

  1. Interesting video. I don’t agree with all of Sutherland’s definitions (strategy being the big example) but I do agree with his thesis – small inputs can solve big problems and lead to massive change.
    Reminds me of R. Buckminster’s concept of trimtab.
    ” Something hit me very hard once, thinking about what one little man could do. Think of the Queen Mary — the whole ship goes by and then comes the rudder. And there’s a tiny thing at the edge of the rudder called a trim tab.
    It’s a miniature rudder. Just moving the little trim tab builds a low pressure that pulls the rudder around. Takes almost no effort at all. So I said that the little individual can be a trim tab. Society thinks it’s going right by you, that it’s left you altogether. But if you’re doing dynamic things mentally, the fact is that you can just put your foot out like that and the whole big ship of state is going to go.
    So I said, call me Trim Tab.” – R. Buckminster Fuller
    Btw – you have an excellent blog over here!

  2. Jack Uldrich says:

    That’s a great story — and a powerful example! Thanks for sharing.

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