Jack Uldrich
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BMW Unlearns

Posted in Automobile, Business, Creativity, General, Innovation, Jump the Curve, Transportation

The German automaker BMW, in introducing its "Light Visionary Model" prototype automobile — which it dubs GINA (Geometry and Functions in "N" Adaption), writes this: "The key to affecting the development of tomorrow's mobility lies in our readiness to challenge what is established and in the ability to present new options." In short, BMW is unlearning.

I encourage you to watch the short video below. If you notice how doors and hoods no longer open so rigidly — they gently fold and zip open instead – or how the lights do open but they "blink" open (much like human eyes) instead, I think you'll agree that the benefits of unlearning could give BMW a very distinct competitive advantage in the near future. I particularly like Chris Bangle's quote at the end of the video: "Context over dogma." Words to live by!



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