Last year I had post entitled The Future is Cheap in which I explained how technological advances are converging to drive down the price of a number of products and services. Today, yet another example has been brought to my attention. The price of In-Vitro Fertilization (IVF) is currently about $12,000 in the U.S. In Africa, however, a team of researchers now hopes to do it for $300.
Regardless of what one thinks about the wisdom or ethics of providing IVF to thousands of women in Africa, my point is that it won’t be long before the price in the U.S. and other places begins to drop rapidly.
If you want to jump the curve, one effective strategy is to seriously contemplate how your product or service might similarly be “disrupted” and provided for only “pennies” tomorrow.