Jack Uldrich
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Unlearning Add-Ons

Posted in Business, Computer Industry, General, Manufacturing, Marketing

According to this new study, the addition of an "add-on" can sometimes backfire and make a consumer less likely to buy the product. For example, in the case of a new MP3 player, if the company offers the customer an opportunity to purchase an additional 20GB of memory it might cause them to think that the standard 40GB isn't sufficient — and thus that the product is somehow defective.



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