Jack Uldrich
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The Responsibility of a Futurist

Posted in Future, Futurist

A futurist has a responsibility to help his/her clients imagine a wider range of different and better futures.

A Cold Dose of Reality: Write Your Own Eulogy, Now!

Posted in Action, Wisdom

Years ago, I read a wonderful ebook–The Flinch, by Julien Smith. In the book, Smith exhorted his readers to take a cold shower. He provided no other explanation. He just said, “Put the book down and go do it now.” Smith anticipated that most of his readers would ignore his odd request and then make…

Jack Uldrich’s Friday Future 15: May 24, 2019

Posted in Future, Future 15, Think

Think: Coming of Age in the Age of AI. Your future customers are going to have different expectations and they are going to think and act differently because of artificial intelligence. The time for you to begin thinking about how this will impact your business is now. Think Twice: CO2 Levels Hit Historic High. It was…

Nudging Toward a Less Meaty Future

Posted in Agriculture, Beautiful Future, Behavior, City, Environmentalism, Ethics, Future, Futurist

In their fascinating book, Nudge: Improving Decisions About Health, Wealth, and Happiness, Nobel Prize-winning economists Richard Thaler and Cass Sunstein explain how simple policy “nudges” can have powerful ramifications. The example that has always stuck with me is the vast discrepancy between the number of organ donors in Germany and Austria. Culturally, socially, and economically,…

Apple Isn’t Hearing the Future

Posted in Future, Future Proof, Futurist

AirPods have been incredibly profitable for Apple since the company launched the product in late 2016. Unfortunately, the device carries a massive future liability that Apple executives and shareholders need to consider today. The plastic product consists of a variety of other materials, including tungsten, tin, tantalum, lithium, and cobalt, and cannot be easily repaired…

Jack Uldrich’s Friday Future 15: May 17, 2019

Posted in Future, Future 15, Think

Think: In the healthcare industry? You need to think about gene-editing/CRISPR technology because it is about to change how we deal with a lot of diseases and illnesses. CRISPR Research Moves Out of the Lab And Into Clinics Around the World. Think Twice: Applying Sunlight to a Dirty Industry.  The convergence of satellite data and artificial…

A Future of More Beautiful Cities

Posted in Beautiful Future, City, Construction, Future

The future will become more beautiful one step at a time. On April 22, New York City–following on the heels of Denver, Portland, San Francisco, and Toronto–took a small step in this direction by passing legislation requiring new buildings to have “green roofs.” In addition to cooling down a city by mitigating the urban heat island…

Applying Sunlight to a Dirty Industry

Posted in Beautiful Future

It has been said that “sunlight is the best disinfectant.” In this spirit, WattTime, a nonprofit artificial intelligence firm, plans on using satellite imagery and artificial intelligence to precisely track the air pollution coming out of every single power plant in the world. By itself, the information won’t make the world a more beautiful place…

An Unthinkably Beautiful Future: It’s All a Matter of Perspective

Posted in Beautiful Future

The word terrific is fascinating. In one context it can mean “magnificent” as in “the weather is terrific.” In another context, it can mean the opposite–as in “it was a terrific thunderstorm.” I mention this because yesterday after delivering the opening keynote at a technology conference where the theme was “surviving in an age of…

Jack Uldrich’s “Friday Future 15”: May 10, 2019

Posted in Future, Future 15, Think

Think: A Bold and Beautiful Future is Moving from the Fringe into the Mainstream. Five fringe trends are converging at this unique time in history. The time to think about these trends is now. Think Twice: Business as Usual is No Longer an Option. Think Twice—you could be on Thin Ice! Think Historically: The Want/Need Problem:…


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