Jack Uldrich
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I See a Tailored Ad in Your Future

Posted in Advertising, Business as Unusual, Futurist, Retail/Marketing

Late last year, I released my annual list of predictions for the coming year. In my first prediction, I said facial recognition technology will “be used to change in-store advertising based on the age, gender, racial make-up or mood of the consumer in closest proximity to the display.”

The Wall Street Journal is now reporting that kiosks in the new International Finance Center Mall in Seoul, South Korea are using facial recognition technology to create interactive ads based on the age, gender and appearance of the user.

Creepy or convenient? Different people are going to come down on different sides of this question.

Interested in some other future-related thoughts by business forecaster and futurist Jack Uldrich? Check out these recent posts:

10 Mobile Trends for CIOs to Consider Today
Five Future Agriculture Trends



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