Jack Uldrich
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In the Market for a New Idea?

Posted in Business, Innovation, Retail/Marketing

“Necessity is the mother of invention” or so it is said. I believe “necessity is the mother of innovation” and if U.S. and Western European companies wish to remain competitive in the future they’ll need to look to China, India, Brazil and Africa not just for new markets but for new ideas!

In the food and beverage industry, McDonald’s and KFC are getting into home delivery in China and Africa, while in Latin America PepsiCo is applying data analytics to boost sales.

Elsewhere, innovative healthcare applications are exploding in India because they are not fighting “tradition” (or the “way things have always been done”) and are instead focused on getting people to buy or use something for the first time–which, as Seth Godin explains in this insightful piece, is an entirely different issue.

Related posts:

Futurist Jack Uldrich’s Top Ten Predictions for 2012

The Future of Retail

 



One thought on “In the Market for a New Idea?”

  1. Mark Jenkins says:

    “The way to get good ideas is to get lots of ideas, and throw the bad ones away.”

    Linus Pauling

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