I’m in Newport, Rhode Island today to deliver the closing keynote address at the Farm Credit Corporations 2011 National Directors Conference. The title of my presentation is “Preparing for the Future: A Steep Unlearning Curve.”
As I wrote on my other website today, change is the only constant. It is a message I intend to reiterate to my audience today. One way to prepare for this change is to constantly view the world from a different perspective.
To this end, I’m going to encourage them to look to new markets. One surprising future market might be found in suburbia. As this WSJ article explains, a number of developers are now seeking to exploit people’s growing interest in raising food on smaller suburban lots.
It’s a great opportunity to reach a new market of people. The big question is whether agriculture bankers can unlearn the idea that their customers only live in rural areas.