Jack Uldrich
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Non-Pleasure for Pleasure’s Sake

Posted in Analogy, Behavior, Books, Change, Food, Less is More, New Cards, One minute unlearning, Opposite May Also be True, Paradox, Psychology, See What Isn't There, Wisdom

I am currently reading William Irvine's book, A Guide to the Good Life: The Ancient Art of Stoic Joy and stumbled across this paradoxical — or, at least, counter-intuitive — idea: Denying yourself pleasure can lead to pleasure. How? Consider eating an ice cream cone or, perhaps, a pleasant dessert. Undoubtedly, such an experience would…

Halfsize It

Posted in Behavior, Food, Health Care, Less is More, Parenting

Many of us have been there: Staring into the mirror and wondering how we picked up those few extra pounds around our waists, hips, thighs, etc. In my own case, the answer is pretty simple. In addition to not exercising enough lately, I have also been eating too much. This past weekend my family and…

What Isn’t in the News

Posted in Agriculture, Business, Chemicals, Culture, Energy, Food, Health Care, Science

It was the biggest story of the year and perhaps the biggest story of the decade or maybe even this century. Surprisingly, it has quickly faded from the view of most people. What story am I referring to? It's not the BP oil spill. It was the announcement in mid-May that man had created artificial…

Unlearning Procrastination

Posted in Culture, Current Affairs, Food, Genomics, Health Care, Mental Health, Quiz, Unlearn Strategy

There are five frogs sitting on a log. Four decide to jump off. How many frogs are left sitting on the log?  The answer is five.     Why? Because there is a big difference between deciding to do something and actually doing it.  This is a particularly important point to recall on the day after…

Absolut Unlearning

Posted in Advertising, Business, Creativity, Design, Food, Food and Drink, General, Marketing, Retail, Television

While TiVo-ing through the Daily Show with Jon Stewart this evening, I stopped to watch an ad for Abolsut Vodka. (It is posted below for your viewing enjoyment.) It is a clever bit of advertising, but before you rush out and purchase a bottle, I suggest you review this now four year-old article entitled "A Humble Old…

To Unlearn: Try a Blind Taste Test

Posted in Creativity, Culture, Food, Food and Drink, General, Marketing, Neuroscience, Psychology, Stories, Unlearn Strategy

Yesterday, I encouraged people interested in unlearning to "trust but verify" their instincts. One area where this technique might save you some money is to have a friend or loved one give you a blind taste of your favorite (and perhaps expensive) wine or coffee along with that of a lesser brand. Interestingly, a few years ago researchers…

Unlearning Spaghetti, Mustard and All Foods

Posted in Food

Malcolm Gladwell gives a fascinating talk on why we now have 36 different types of spaghetti sauce. It wasn’t always this way, but the food industry has unlearned thanks to a man named Howard Moscowitz:

Unlearning Expensive Technology

Posted in Agriculture, Culture, Food, Health Care, Military_, Travel

Late last week, it was announced that NASA had, pardon the pun, pissed away $154 million by creating a urinal/water fountain system that didn’t work. To witness how a more simple technology can have huge implications down here on this planet, watch this amazing video (Note: it is a little graphic, but it helps to…

The Next Best Thing Since Sliced Bread?

Posted in Food, Food and Drink, General, Manufacturing

It is not likely to replace the invention of sliced bread in terms of popular business cliches, but new research indicates that a different type of packaging (one which contains cinnamon oil) could keep bread fresher for a longer period of time. If true, this could require food processors to unlearn their current tactics for fighting mold…

Unlearning Retail Advertising

Posted in Advertising, Business, Food, Marketing, Media, Retail

To understand how facial recognition technology could require both retailers and marketing executives to unlearn their current advertising techniques, read this post on my other blog, www.jumpthecurve.net.


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