Jack Uldrich
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Shop in Reverse

Posted in Behavior, Lessons Unlearned, One minute unlearning, Parenting, Retail

Next time you need to go shopping for a new wardrobe, try this little trick: Shop in reverse. Instead of buying the most expensive item first (say a suit or a dress), buy the least expensive item first (i.e. socks or underwear). Why? It might save you some money. It is a well-known fact that…

Absolut Unlearning

Posted in Advertising, Business, Creativity, Design, Food, Food and Drink, General, Marketing, Retail, Television

While TiVo-ing through the Daily Show with Jon Stewart this evening, I stopped to watch an ad for Abolsut Vodka. (It is posted below for your viewing enjoyment.) It is a clever bit of advertising, but before you rush out and purchase a bottle, I suggest you review this now four year-old article entitled "A Humble Old…

Unlearning Your Age

Posted in Aging, Business, Culture, General, Health Care, Manufacturing, Retail

The Wall Street Journal has an interesting article describing how appliance manufacturers are now doing a better job of designing products for aging baby boomers. One strategy they employ is to make their younger engineers wear "aging suits" to help them empathize with and better understand how more elderly users might actually experience a product. To this…

Google and P&G Unlearn From Each Other

Posted in Advertising, Business, Marketing, Retail, Sales, Television, Unlearn Strategy

Yesterday, the Wall Street Journal ran a front page articleon how Google and Proctor & Gamble are swapping employees in an effort to spur innovation. It's a great idea, but much of what the two companies are doing is unlearning from the other. In P&G's case, its marketing people are unlearning that marketing dollars should…

Unlearning Bubbles

Posted in Investing, Quotes, Real Estate, Religion, Religious, Retail, Robotics, Sales, Science, Software, Sports, Stories, Telecommunications, Television, Terrorism, Transportation, Travel, Utility, Virtual reality, Web 2.0, Web/Tech, Weblogs, Wind Power, Wireless, Zenzizenzizenzic

The Internet, the real estate market, fuel cell technology, nanotechnology and, now, "clean tech" have all experienced an investing "bubble." In retrospect, it is easy to point to signs that the market was inflating to dangerous levels. It is even easier to suggest that such bubbles are a bad thing — precisely because so many…

Unlearning Retail Advertising

Posted in Advertising, Business, Food, Marketing, Media, Retail

To understand how facial recognition technology could require both retailers and marketing executives to unlearn their current advertising techniques, read this post on my other blog, www.jumpthecurve.net.

Unlearning Home Construction

Posted in Architecture, Buildings Trade, Construction, General, Manufacturing, Plastics, Real Estate, Retail

One of the things I really enjoy about studying emerging technologies is that the field constantly challenges my thinking and forces me to think differently about the future. To this end, I invite you to read this article on a new “print-a-house” construction technology. In the near future, it is possible that homes will be…

Unlearning Advertising

Posted in Advertising, Business, Education, Food, Games, General, Jump the Curve, Marketing, Media, Newspaper, Retail, Travel

The price of 3-D cameras is falling fast. One of the implications of this is that soon advertisers and retailers will be able to produce new and more interactive methods of communication. I have written about this idea before, but I’d really encourage businesses that rely on advertising and marketing to rethink how this new…


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