Jack Uldrich
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Put One Foot in Back of the Other

Posted in Unlearning Lesson

“Every mile you go in the wrong direction is really a two mile error. Unlearning is twice as hard as learning.” –Unknown Question #25: Imagine the Roman Numeral equation below is made out of ten toothpick sticks such that “I” equals one stick and the “X” “+” and “=” all represent two sticks: XI +…

Playing It Safe Is Risky

Posted in Unlearning Lesson

Unlearning Lesson #24 “Beware of false knowledge, it is more dangerous than ignorance.” –George Bernard Shaw Question #24: Do more people die jaywalking or in the crosswalk? The answer is the crosswalk. The reason is because people are lulled into a false sense of security due to the allure of existing rules such as painted…

Unlearning Lesson #23: Ignore the Eclipse

Posted in Behavior, Unlearning Lesson

“We must unlearn the constellation to see the stars.” –Jack Gilbert from the poem “Tear it Down” Question #23: In 2003, what money-losing product far exceeded its sales projections for the year in spite of the fact that manufacturer made no material upgrades to the product and spent less money on advertising? The answer is…

Question the Wisdom of Experts: Unlearning Lesson #7

Posted in Unlearning Lesson

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” –John Cage Question #7: Write the letter “E” on your forehead. (Go ahead, I’ll wait. You may also just trace the letter on your forehead if that’s more comfortable for you). Did you write the letter in a self-oriented…

Unlearning Lesson #22: Lose Sight of the Shore

Posted in Unlearning Lesson

“The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” –Marcel Proust Question #22: There is a small town that has only one street. The street runs in an east-west direction and is exactly one mile in length. The town council recently granted liquor licenses to two taverns with…

Unlearning Lesson #21: Know Doubt

Posted in Blog, Future, Unlearning Lesson

“Doubt is not a pleasant condition, but certainty is absurd.” –Voltaire Question #21: How much of the earth is water? Did you say somewhere between two-thirds and 75 percent? If so, you are incorrect. As John Lloyd and John Mitchinson explain in their delightful book, The Book of Ignorance, “Seven-tenths of the earth’s surface is…

Unlearning Lesson #20

Posted in Blog, Unlearning Lesson

Unlearning Lesson #20: Mix Up Your Mind “The mind is like an iceberg, it floats with one-seventh of its bulk above the water.” –Sigmund Freud Question #20: According to the latest research, IQ accounts for what portion of career success? e. 50 to 60 percent f. 25 to 49 percent g. 23 to 34 percent…

One Way to Unlearn

Posted in Ask a New Question, Behavior, Blog, Change, Children, Unlearning Lesson

Here’s one way to unlearn: Begin paying more attention to people who were never taught “what not to do.” Related Posts Think Like a Child Draw Outside the Lines The Benefits of Keeping a Child-Like Mind

The Future Requires Unlearning & Uplearning

Posted in Blog, Change, Future, Stories, Unlearning Lesson

By Jack Uldrich & Rick Smyre On August 5, 1949 Wag Dodge and a team of fire-fighters were air dropped into Mann Gulch in Montana to battle a raging fire. The conditions were hot and dry. As evening approached, the fire changed directions and hot embers flew over the heads of the crew and ignited…

Grow Your Inexperience

Posted in Unlearning Lesson

Unlearning Lesson #19 “Human beings, who are almost unique in having the ability to learn from the experiences of others, are also remarkable for their apparent disinclination to do so.” –Douglas Adams Question #19: Which is the more likely scenario? A) Roger seemed happily married. He killed his wife. B) Roger seemed happily married. He…


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