Jack Uldrich
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Unlearning is About Dropping Things

Posted in Architecture, Design, Marketing

IPod_box Compare and contrast the two pictures. The picture to the right is a real version of an Apple iPod box and below it is a spoof of the same box if Microsoft were to package the iPod.

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Apple has mastered the idea of dropping things. If you and your organization haven't, I invite to watch the short video below and then seek to unlearn the idea that more features; more information; and more bells and whistles are always better. 



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