Jack Uldrich
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Question the Wisdom of Experts

Posted in Business, Finance, General, Politics, Unlearn Strategy


Backwards_e  I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” John Cage



Question: Write the letter “E” on your forehead. (Go ahead, I’ll wait. You may also just trace the letter on your forehead if that’s more comfortable for you). Did you write the letter in a self-oriented fashion such that it would appear backwards to those viewing it or did you write it backwards so that it would appear legible to others?


In a fascinating study conducted by Adam Galinsky of Northwestern University’s Kellogg School of Management, Galinsky and his colleagues found that the more power an individual possessed, the more likely the person was to draw the letter from their perspective — making it appear backwards to others. In fact, individuals assigned to a high power group were three times more likely to draw a self-oriented “E.”


The study concluded that power caused individuals to assign too much weight to their own viewpoint and made them less able to adjust to, or even consider, another person’s perspective.


It is worth keeping this study in mind when listening to any expert discuss a new idea. For instance, in 1899, Lord Kelvin, then recognized as one of the brightest individuals in the world dismissed the work of the aviation enthusiasts by saying “Heavier than air machines are impossible.” A mere four years later, Kelvin was forced to eat his words when two bicycle repairmen from Dayton, Ohio, Orville and Wilbur Wright, struck out on the sandy dunes of Kitty Hawk and achieved flight.


In the mid-1980’s, a conference full of ulcer experts ridiculed the work of Barry Marshall when he  proposed that ulcers were not caused by acid or spicy food – as ulcer experts assumed at the time – but rather were caused by bacteria. It took 10 years but eventually the American Medical Association (AMA) agreed and, in 2005, a full two decades after he first proposed his theory, Marshall and his colleague, Robin Warren, were awarded the Nobel Prize in Medicine.


That experts should be threatened by new ideas is to be expected. After all, it is incredibly difficult to accept the notion that years of well-intentioned study, research and effort were misdirected. It is equally problematic to accept that the foundation of one’s power – one’s status and standing in the eyes of society — was based on a flawed premise.


What is even more troublesome is that rather than keep an open mind and entertain new ideas which may challenge one’s expertise, many experts perform the equivalent of writing a backwards “E” on their forehead and refuse to consider new alternatives. Often, they’ll even go a step further and use their status as experts to ridicule and belittle the new idea.


The problem is then further compounded because experts are often extremely intelligent and are able to lay out in articulate and plausible sounding – but, ultimately, wrong — arguments as to why the new ideas should be dismissed.


New ideas, by their very nature, challenge old ideas. It is dangerous, therefore, to cede sole control of the assessment of new ideas to the very group which would be most threatened by the adoption of these ideas.


It is, of course, entirely reasonable that experts be allowed a role in assessing new ideas but before anyone does they should insist that the experts take a moment and turn the first letter of “expert” backwards as a reminder that expertise doesn’t necessarily equal correctness and that they must entertain new perspectives.

Question #15: In 1933, what brilliant scientist uttered this famous quote: “There is not the slightest indication that nuclear energy will ever be obtainable”? Hint: His name began with “E” and he later publicly reversed his position in a letter to President Franklin D. Roosevelt.

Extra credit: After the near meltdown of the global financial market in 2008-2009, what other group(s) of experts might have benefited from entertaining a new perspective?

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One thought on “Question the Wisdom of Experts”

  1. srikanth says:

    it must have been Einstein..

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