Jack Uldrich
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A Commercial Broken

Posted in Business, Business Model, Future, Predictions

We’ve all heard and suffered through “commercial breaks.”

Well, the commercial–that annoying staple of modern television–is about to become seriously broken.

If you have a DVR you’ve probably been fast-forwarding through commercials for some time.

What happens, however, when Apple introduces its Siri (voice recognition) technology to a next generation television set?  (As is widely expected to happen).

For one thing, the end of the commercial will be fast-forwarded into oblivion.

How fast? About as fast as you can command Siri to “fast forward through all these mind numbing commercials.”

My prediction: The television industry will accelerate its switch to a pay-per-view model and you’ll soon be forking over $1.29 to watch “How I Met Your Mother” or “Glee” without commercial interruption.

Interested in some of my other predictions for the coming year? Check out this post:

Futurist Jack Uldrich’s Predictions for 2012


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