Jack Uldrich
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Unlearning the Rules (Part 2)

Posted in Business, Creativity, Culture, Current Affairs, General, Innovation, Jump the Curve, Military_, Politics, Quotes, Unlearn Strategy

Malcolm Gladwell has an outstanding article in this month's New Yorker entitled "How David Beats Goliath." It is an excellent primer on the concept of unlearning and I can't recommendBird-on-no-bird-sign the article highly enough. If, however, you don't have time to read the full article here's the operative quote: "When underdogs choose not to play by Goliath's rules, they win."

According to some scientific research Gladwell cites, "David's" (i.e the underdog) winning percentage against "Goliath's" increase from 28.5% to 63.6% when they play by unconventional rules!

Think about that for a moment, folks. What the article is really telling us is that if we want to win against a bigger, stronger and more well-funded opponent one of the first things we should do is "unlearn" the rules.



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