The other day I discussed this interesting paradox involving bike helmets and suggested that innovative designers might be able to craft a solution. I'd now like to pose another opportunity to creative designers–design safer country roads.
People mistakenly feel safer on country roads even though they are far more dangerous than urban streets. In fact, although only 23% of the population lives and works in rural settings over 57% of all accidents occur on rural roads.
There are a number of reasons for this (i.e. people are more likely to drink-and-drive on country roads; they are more likely to speed; feel as though they don't have to pay close attention, etc.) but could country roads also be designed in way to improve safety?