Jack Uldrich
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The Future of Clothing is Cool, Literally.

Posted in Clothing, Creativity, Future, Futurist, Innovation, Retail/Marketing

With most of America now roasting through a horrendous heat wave, many people are undoubtedly coming up with innovative ways to stay cool. Few, however, are as innovative as the Ministry of Supply’s new self-cooling shirts. Take a look at the company’s introductory video and I think you’ll catch a glimpse of the future of clothing:



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