Jack Uldrich
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Shop in Reverse

Posted in Behavior, Lessons Unlearned, One minute unlearning, Parenting, Retail

Lululemon-shopping-cart-reverse Next time you need to go shopping for a new wardrobe, try this little trick: Shop in reverse. Instead of buying the most expensive item first (say a suit or a dress), buy the least expensive item first (i.e. socks or underwear).

Why? It might save you some money.

It is a well-known fact that if you pay a lot of money for a suit or a dress, the sales associate can more easily "upsell" you on lesser items such as shirts, shoes, socks and underwear.

If, however, you reverse the process and buy the most inexpensive first you are less likely to spend as liberally on the bigger ticket items.

Think of it this way: It is easier to spend $40 on socks after you have just spent $1000 on a suit. It is much more difficult to be lured into a $1000 suit if you only spent $10 on socks.

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