Futurist Jack Uldrich explains why Unilever’s new “Compass” initiative offers other companies a sustainable path toward the future.

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In their fascinating book, Nudge: Improving Decisions About Health, Wealth, and Happiness, Nobel Prize-winning economists Richard Thaler and Cass Sunstein explain how simple policy “nudges” can have powerful ramifications. The example that has always stuck with me is the vast discrepancy between the number of organ donors in Germany and Austria. Culturally, socially, and economically,…

What if you could be enticed into saving more money just by being made to look older? What if you could be encouraged to exercise with greater regularity by appearing to be more overweight, and what if you could be made to become more environmentally-conscious by cutting down “virtual” trees. The aforementioned ideas might sound…

(Editor’s note: The following is an excerpt from our forthcoming book, 20/20 Foresight: A Futurist Looks Ahead to the Ten Trends That Will Shape the World of 2020, which I am writing with the able assistance of fellow futurist Simon Anderson. This chapter takes a look at the future of electricity.) In the spring of 2014, the…

Dear Readers: This Christmas instead of giving my kids more stuff, I decided to give them the gift of an idea. The idea is pretty simple: We can all make the world a little better place. Please watch this 3 minute video and then perform the four easy actions. They will take less than 10…

As someone who has written two books on the topic of nanotechnology, including The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business, I’m well aware of the field’s immense potential. As a professional futurist, however, I am always cautioning my clients to be aware of “black swans”–or large…

(Editor’s note: I was recently asked by The Food Ethic’s Council in London to contribute a short piece on ” a future ethical issue” as it might relate to food. Below is my contribution. As always, I’d welcome your feedback.) Rachel strolled down to her local grocery store and waved her smartphone across the package…