Jack Uldrich
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Unlearning Wine Tasting — and Experts

Posted in Food and Drink, Wine

This past weekend, the Wall Street Journal had an interesting article on wine tasting that really appealed to the unlearner in me. If you're a wine afictionado, I encourage you to read the article. Here, however, are some of the unlearning highlights: 1. Wine experts frequently disagree among themselves so we might want to unlearn the…

Absolut Unlearning

Posted in Advertising, Business, Creativity, Design, Food, Food and Drink, General, Marketing, Retail, Television

While TiVo-ing through the Daily Show with Jon Stewart this evening, I stopped to watch an ad for Abolsut Vodka. (It is posted below for your viewing enjoyment.) It is a clever bit of advertising, but before you rush out and purchase a bottle, I suggest you review this now four year-old article entitled "A Humble Old…

To Unlearn: Try a Blind Taste Test

Posted in Creativity, Culture, Food, Food and Drink, General, Marketing, Neuroscience, Psychology, Stories, Unlearn Strategy

Yesterday, I encouraged people interested in unlearning to "trust but verify" their instincts. One area where this technique might save you some money is to have a friend or loved one give you a blind taste of your favorite (and perhaps expensive) wine or coffee along with that of a lesser brand. Interestingly, a few years ago researchers…

Unlearning Starbucks

Posted in Advertising, Business, Creativity, Culture, Current Affairs, Food and Drink, General, Marketing

The most interesting news is often found in the smallest articles. Buried deep inside today’s Wall Street Journal is a tiny article entitled Starbucks Tests Stealth Outlet. Apparently, in an effort to boost lagging sales, the mega-coffee chain is conducting an interesting test. It is dropping it’s name from a local Seattle store and replacing it with…

The Next Best Thing Since Sliced Bread?

Posted in Food, Food and Drink, General, Manufacturing

It is not likely to replace the invention of sliced bread in terms of popular business cliches, but new research indicates that a different type of packaging (one which contains cinnamon oil) could keep bread fresher for a longer period of time. If true, this could require food processors to unlearn their current tactics for fighting mold…


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