Jack Uldrich
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Unlearn the Difference Between Learning and Being Taught

Posted in Ambiguity, Education, Illusion, Innovation, New Cards, One minute unlearning, Quotes, Wisdom

"Personally, I'm always ready to learn, although I do not always like being taught."  This is one of my favorite Winston Churchill quotes and I thought of it when I stumbled across the ambigram above. Do you see the word "teach" or "learn"?  Can you see both? I like to think of unlearning as just…

My 10 Favorite Books (on Unlearning) of 2010

Posted in Black Swans, Books, Business, Creativity, Illusion, Innovation, Unlearn Strategy, Wisdom

Dear Reader: It is the time of the year for lists, so I figured I would put together a list of the books which most influenced my thinking on the topic of unlearning this year. The list is in no particular order: #1: The Medium is the Massage: An Inventory of Effects by Marshall McLuhan….

Cat Got Your Tongue?

Posted in Ambiguity, Illusion

Click on the cat figure to the right and tell me which way the cat is spinning–clockwise or counter-clockwise? The truth is that you can train yourself to see it spin both ways. (In fact, if you're really open-minded, you can even train your brain to see it a third way–the cat will just go…

Your View is Distorted: Unlearn

Posted in Ambiguity, Creativity, Illusion, New Cards, Paradox, See What Isn't There, Unlearn Strategy

Take a look at the picture to the right. What color are the two birds? As hard as it may be to believe, they are actually the same color. (See the second picture directly below with the surrounding colors removed.) I think this optical illusion is a wonderful metaphor for how all of us–myself included–see…

A Frown is Just a Smile Turned Up Down

Posted in Analogy, Illusion, Quotes

Take a look at the optical illusion to the right. (You'll need to view it upside down to understand why it is an optical illusion.) To me, it is a metaphor for that old cliche, "a frown is just a smile turned upside down." I also happen to believe that it is a healthy thing…

The Test of a First Rate Mind

Posted in Ambiguity, Current Affairs, Illusion, Internet, Quotes, Unlearn Strategy

Two of my favorite writers and thinkers have recently released books. Clay Shirky has written a book entitled Cognitive Surplus: Creativity and Generosity in a Connected Age in which he persuasively argues, among other things, that the Internet is making us smarter because it is allowing society to produce such knowledge accelerators as Wikipedia at virtually no…

It’s all Relative

Posted in Behavior, Culture, Illusion, Paradox, Psychology

A half-million dollars ($500,000) is a half-million dollars, right? Not necessarily. If you are fortunate enough to make that kind of money you think you'd be happy regardless of your situation. But this isn't necessarily the case. According to scientific research, if a person makes $500,000 and all his neighbors make $1 million he is…

Unlearning isn’t a Black and White Issue

Posted in Architecture, Arts, Creativity, Design, Illusion

The future won’t be either black or white—it will be black and white. In the field of architecture and design, people are often use to choosing between form or function. In the future, as a result of advances in nanotechnology, this age-old debate will become less relevant. As proof, I submit this article discussing a…

5 Ways to Make the Familiar Strange

Posted in General, Illusion, Innovation, Kindergarten, Paradigm, Theatre, Unlearn Strategy

One method of unlearning is to make the familiar strange. It's not as paradoxical as it may seem. Here are simple five ways to do it: 1. Turn a familiar object upside down. Remember the opposite may also be true. 2. View an object from a different perspective. (Look at picture to the right. Now…


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