The Tale of the Junky Carrot
Posted in Agriculture, Assumptions, Business, Creativity, Food, Innovation, Marketing, Opposite May Also be True, Perspective, Problems into Opportunities, Questions, The Way We See the Problem
What do you do if you want to sell more carrots? One thing, apparently, is to begin viewing the world from a different perspective. Recently, Fast Company, published this insightful article describing how the creative team at Crispin (an advertising firm) helped BoltHouse Farms increase sales of its pre-cut baby carrots. How did they do…