Jack Uldrich
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A Surprising Question

Posted in Questions

Next time you’re confronted with a surprising new development–say, a new product or a new use for an old product–don’t ask the question: Why is this new?

Instead, try asking this question: Why is this surprising?

The switch changes the focus from an external perspective (i.e. looking for reasons why the new idea or product won’t work) to an internal focus. This, in turn, might demonstrate that the biggest issue with the new thing is your old perceptions, habits, assumptions or beliefs.

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