The German automaker BMW, in introducing its new “Light Visionary Model” prototype—which it dubs GINA (Geometry and Functions “N” Adaptions”)—writes this: ”The key to affecting the development of tomorrow’s mobility lies in our readiness to challenge what is established and in the ability to present new options.” In short, BMW is jumping the curve and embracing the future.
Watch the short video below and notice how doors and hoods no longer open (they fold and zip open) and how the lights do open (much like human eyes), I think you’ll agree that the benefits of jumping the curve could give BMW a very distinct competitive advantage as it boldly moves into the future.
