Jack Uldrich
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BMW Unlearns

Posted in Creativity

The German automaker BMW, in introducing its "Light Visionary Model" prototype automobile — which it dubs GINA (Geometry and Functions in "N" Adaption), writes this: "The key to affecting the development of tomorrow's mobility lies in our readiness to challenge what is established and in the ability to antihistamine-meds.com new options." In short, BMW is unlearning.

I encourage you to watch the short video below. If you notice how doors and hoods no longer open so rigidly — they gently fold and zip open instead – or how the lights do open but they "blink" open (much like human eyes) instead, I think you'll agree that the benefits of unlearning could give BMW a very distinct competitive advantage in the near future. I particularly like Chris Bangle's quote at the end of the video: "Context over dogma." Words to live by!

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