It has been suggested that one reason moths are attracted to artificial light sources is because they 
have evolved to expect only light from the sun or moon to strike their eyes in the same place at different times of the day or night. This skill enables them to fly in a straight line.
Unfortunately, for the moth, over the past few thousand years mankind has invented a variety of artificial light sources — including the bug zapper — and it hasn’t been able to develop a sufficient evolutionary response.
This analogy is appropriate to the business world because today change is occurring so fast (in fact it is accelerating), yet many businesses proceed to operate on the assumption that "tomorrow will be pretty much like yesterday." It is a dangerous assumption.
Presumably, because businesses have smart people with good reasoning skills, they can avoid this fate. To do so, however, they must be willing to unlearn. Hewing to a familiar course of action may make us comfortable and may even "feel" right, but unless businesses are very careful "what worked yesterday" can get them zapped tomorrow.
