On its face, the emerging field of neurotechnology might not seem to have much applicibility to the staid, old automobile industry, but as this article suggests it soon could. Toyota is reportedly working with the inventor of Nintendo’s “Brain Age” to develop “intelligent cars” which might help seniors drive more safely. In addition to employing networks of sensors that can control temperature to keep the driver alert or, perhaps, sense if Grandpa is hitting the gas pedal for no reason; Toyota ultimately envisions monitoring brain activity to help sharpen seniors senses and reaction time. It is a great example of “thinking counter-intuitively”—using brain-monitoring technology not only to help the drivers drive better but to use the activity as a form of brain training.
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Jack Uldrich is a writer, futurist, public speaker and host of jumpthecurve.net. He is the author of seven books, including Jump the Curve and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business. He is also a frequent speaker on future technology and future trends, nanotechnology, innovation, change management and executive leadership to a variety of businesses, industries and non-profit organizations and trade associations.
