There is no one magical way to spur creativity and innovate your organization into the future. There are multiple methods and that is why I tend to get excited whenever I see a company trying something new and different. To this end, NetworkWorld has an interesting article on the innovative approach IBM is taking with regard to holding meetings in virtual reality.
What is truly innovative about the approach is that Big Blue’s meetings are not constrained by the laws of physics. This means that they have held meetings under water and up in the air. Why the company has even created a giant boulder that employees on different continents can kick up to 800 miles.
Now, I’ll be the first to admit that I don’t exactly know what the benefit of holding a meeting under water or kicking a giant boulder 800 miles might be, but I do know that if company’s are serious about “thinking outside the box,” it can’t hurt to have a meeting in an environment which isn’t constrained by walls and ceilings—or even the laws of physics—that govern your normal “down-to-earth” meeting.
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Jack Uldrich is a writer, futurist, public speaker and host of jumpthecurve.net. He is the author of seven books, including Jump the Curve and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business. He is also a frequent speaker on future technology and future trends, nanotechnology, innovation, change management and executive leadership to a variety of businesses, industries and non-profit organizations and trade associations.
