A while back, I wrote an article suggesting that to prosper in the future executives should ”think 10X, not 10%.” In other words, people need to think exponentially, not incrementally, about emerging technologies. Today, the New York Times is reporting that executives at IBM are seeking to manufacture a new lithium-air battery which will be a 10X improvement over existing battery technology.
The technology is still years off but if the company—or some other company—is successful, it will represent a major paradigm-shift in everything from how we power our automobiles to how we might store the excess electricity generated by wind turbines during the evening hours.
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