One reason people are frequently caught by surprise by the future — be it the emergence of a new technology, the disruption of old business models or a shift in human behavior — is because they make the assumption that just because something has never happened in the past that it never will happen in the future.
This is why it is wise to heed the words of Carl Sagan who once said, “The absence of evidence is not the evidence of absence.”
Interested in some other ways to “see what isn’t there”? Check out these older posts:
