Last month, I showed you a segment from the popular TV program 60 Minutes demonstrating the impressive progress being made in the field of brain-neural technology and suggested it heralded the beginning of brain-computer interfaces (i.e. implanting computer chips directly into our brains). Well, no sooner had I named this one of the top ten technological achievements of 2008 than 60 Minutes came out with another program documenting the startling advances being made in the field of brain scanning technology.
I highly recommend the 13-minute segment (posted below) and for readers interested in the future of marketing I would draw your attention to the words of the expert at the end of the video who claims that researchers will be able to read people’s complex thoughts within 5 years. (No doubt this will be aided by the amazing progress in supercomputers which I discussed in this video yesterday.)
