Yesterday, after delivering the opening keynote (on future trends) at Beyond 2010 in Edmonton, I had the pleasure of also delivering the closing remarks. Not surprisingly, I discussed the importance of unlearning. In between, however, I had the immense pleasure of listening to a wonderful speaker, Peter Hinssen, who is the author of a new book, The New Normal.
At one point, he showed this video clip from Blackberry:
It’s a great ad. Unfortunately, in this era of accelerating change and social media advances, the competition can punch back–quickly, cheaply and effectively as this Apple response demonstrates:
My take-a-way is this: Whenever you have a problem, always consider how it might be turned into an opportunity. If you do this you can reap the fruits of unlearning — be they blackberries, apples or any other fruit.
