Later this month I will be speaking to the Texas Travel Industry Association about the future. As I have said before—and will say again—the future is already here; it just isn’t evenly distributed. To this end, I invite you to watch this short video from CNET explaining how augmented reality is coming to a phone near you very soon. Among other things, it will help tourists navigate new environments. Those businesses which depend on tourism dollars would be wise to figure out how they can exploit this new technology—now.