This past summer IBM released a survey of 1500 CEO’s across the globe and they said that creativity was the most important leadership quality for guaranteeing future success.

How does one become creative, though? Part of the answer begins with the ability to unlearn.

It’s now generally understood that today’s more successful companies have figured out how to provide products and services to customers who don’t even know that they want those services or products. But what if your customer doesn’t have a clue about what they want? How are your expected to have a clue?

The answer is that you must unlearn what you and your customers think you know about what is important.

You must see things from new and different perspectivestrain your brain to appreciate ambiguity; figure out how to make the familiar strange and the strange familiar; and, above all, you must strive to always cultivate a beginner’s mind.