Harvey Mackay, the author of Outswimming the Sharks, has an insightful column on "cold calls." It is his contention that in today’s era of hyper-information that there is no reason for a salesperson to ever make a "cold" call. There are plenty of resources, included Google, LinkedIn, and ZoomInfo.com, with which to find pertinent information on a prospective client. It’s good advice and just another habit that many of us should unlearn.