Jack Uldrich
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Unlearning the Rules (Part 2)

Posted in Creativity

Malcolm Gladwell has an outstanding article in this month's New Yorker entitled "How David Beats Goliath." It is an excellent primer on the concept of unlearning and I can't recommendBird-on-no-bird-sign the article highly enough. If, however, you don't have time to read the full article here's the operative quote: "When underdogs choose not to play by Goliath's rules, they win."

According to some scientific research Gladwell cites, "David's" (i.e the underdog) winning percentage against "Goliath's" increase from 28.5% to 63.6% when they play by unconventional rules!

Think about that for a moment, folks. What the article is really telling us is that if we want to win against a bigger, stronger and more well-funded opponent one of the first things we should do is "unlearn" the rules.

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