If you’ve read my book, Jump the Curve, you’re familiar with the phrase “walk the escalator” which, succinctly defined, means “using existing technology to improve an existing product or process.” Late last week, IBM announced the creation of a new “strategic carbon management” consulting service. Among many other things, the service will help companies reduce energy and water costs. IBM has used the services on itself and, last year, cut costs by $310 million!
Obviously, not many companies are as large as Big Blue, nevertheless it is obvious to me that just as companies can save big money from supercomputers, they can also save big money by using IBM’s services. According to this article, for an average cost of $300,000 to $500,000, IBM can cut a company’s over all energy usage by 30 to 50 percent.
To date only one company, UK-based construction group Morgan Sindall, has signed up for the service.
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