In my 2008 book on the future, Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies, I recommended that people should add "a healthy dose of science fiction" to their regular reading diet. Why? Because such writings can provide insight--and guidance--about future technologies as well as the future demands [...]
New reports have demonstrated that certain skin-cancer treatments which target specific genes are yielding extraordinary emmawatson-fans.com. According to Hal Barron, chief medical officer of Roche, the findings "mark a major step forward in personalizing the treatment of metastic melanoma." Said another doctor of the results, "[it] takes your breath away if you're a melanoma doc." [...]
Last week, fellow futurist Simon Anderson and I posted a chapter from our forthcoming book, Foresight 2020, which discussed the future of crime and law enforcement. It was entitled Crime By Design. One of the trends we outlined was the application of predictive analytics (or data-crunching) to deter crime. To emphasize this point, I'd like [...]
Recently, Cisco announced that mobile web video communications are expected to grow "250-fold by 2015." This has a number of implications but have you ever thought about how this change will impact office design? Cisco and Microsoft have. The former has discovered that 35 percent of it's office cubicles now stand empty because its employees [...]
(Editor’s note: The following is an excerpt from my forthcoming book, 20/20 Foresight: A Futurist Looks Ahead to the Year 2020, that I am writing with the able assistance of fellow futurist Simon Anderson, host ofwww.futur1st.com. This chapter covers trends in the emerging field of 3D manufacturing.) In a non-descript lab in the mechanical engineering department [...]
(Editor’s note: The following is an excerpt from our forthcoming book, 20/20 Foresight: A Futurist Looks Ahead to the Ten Trends That Will Shape the World of 2020, which I am writing with the able assistance of fellow futurist Simon Anderson, host of www.futur1st.com. This chapter, written by Simon Anderson, takes a look at the future of [...]
One of the more valuable tools when attempting to anticipate future changes is to look for "weak signals." As a professional futurist, I have developed a number of methods over the length of my career to help clients and audiences do this. First, I begin by framing the future. This "frame," however, is usually much [...]
Take a look at the image to the right. It is a visual display of Everett Roger’s famous model of diffusion. I, however, want you to look at it differently. Consider it, instead, “an unlearning curve.” Conventional wisdom tells us that it is safe in the middle. Advertising and marketers frequently target their message toward [...]
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