1. Master unlearning. One of the most difficult tasks for corporate innovators is to learn how to unlearn the legacy business models they have perfected. Often, maybe even always, companies take the standards they have for their current business and use that to measure the new model. Start unlearning by explicitly recognizing that these metrics or assumptions are from the past and not necessarily useful for the future.
This first rule was lifted directly from Nilofer Merchant’s excellent article, What Steve Jobs Taught Me About Growth. For four other excellent rules read her article.
If you don’t have time for that at least recall the wise words of that old sage, Yoda, who once told Luke Skywalker: “No! No different. Only different in your mind. You must unlearn what you have learned.”
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