All-State Insurance Unlearns
All-State Insurance is now sending video games to customers between the ages of 50 and 75. According to this article, “ten hours of game playing turns the clock back 10 years in terms of memory, useful field of view, processing visual information, and general cognitive functions.” More important, the technology could reduce the risk of a crash by 50 percent.
As America continues to age, and as seniors become increasingly comfortable with video-gaming, the push to use technology in new and innovative ways will only increase. The companies that embrace this trend stand to profit handsomely. Those which are incapable or unwilling to "unlearn" the idea that seniors and video games don't match will lose.
