Unlearning the Cold Call
Posted in Advertising, Business, General, Marketing, Sales
Harvey Mackay, the author of Outswimming the Sharks, has an insightful column on "cold calls." It is his contention that in today’s era of hyper-information that there is no reason for a salesperson to ever make a "cold" call. There are plenty of resources, included Google, LinkedIn, and ZoomInfo.com, with which to find pertinent information on a prospective client. It’s good advice and just another habit that many of us should unlearn.
