Jack Uldrich
Show navigation Hide navigation

Unlearning the Tipping Point

Posted in Advertising, Business, Marketing

In Fast Company a while back there was an excellent article entitled "Is the Tipping Point Toast?” by Clive Thompson. I’d strongly recommend that marketing executives and anyone else interested in the idea of unlearning read it.Tippingpoint  

What I like about the article is that it challenges conventional wisdom and provides further evidence that common sense can often be misleading. In short, the article – which is based on the research of Duncan Watts – challenges Malcolm Gladwell’s tantalyzing idea that “mavens” and “influentials” are often the key to getting ideas or products to reach the “tipping point.”

Alas, marketing is not that simple and unless a great many marketing professionals “unlearn” their over-reliance on trying to “influence the influencers” they could end up wasting a great deal of time and money. 



Categories

Interested in having Jack speak at your next event?
Invite Jack to Speak

Subscribe

Subscribe to the Exponential Executive Newsletter now!


Get the foresight to flourish

Sign up our Friday Future 15 Newsletter and start taking time to think about tomorrow.