Futurist Jack Uldrich urges people to beware of unintended consequences. In today’s complex world even simple-sounding solutions can have profound unintended consequences.

Stay open to “vague but interesting” ideas.

  Every business leader feels it and knows it–the world is changing at an accelerating pace. Business models are shifting, consumer behaviors and preferences are evolving swiftly, and emerging technologies and platforms are transforming the competitive landscape. In such an environment, it is difficult to look ahead to the next quarter, let alone the next…

Advertising pioneer John Wanamaker once quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” As a futurist, I’d like to put my own spin on this quotation and modify it by saying, “Half of the predictions I hear about the future are wrong; the trouble is I don’t know…